Reckitt’s Imteaz Ahamed On Generative AI and ChatGPT

Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly. We’re talking with Imteaz Ahamed, director of performance marketing of nutrition at Reckitt, about what it is, what the impact could be, and some of the really, really, really cool things in the future.

Listen to learn:

•How generative AI can impact retail and consumer goods, including viable use cases

•How optimizing performance marketing campaigns differs by platform, such as social media, search engines, or marketplaces (Gimmick alert: question written by ChatGPT!)

•Future trends or advancements in performance marketing that will be important for CPG brands to pay attention to (Question written by ChatGPT!)

•The startup we should all have our eyes on

•The MACH Alliance and why Ahamed is an ambassador